The position of Head of Marketing and Growth Department of Luminor bank in the Baltics will be held by Oskars Lakšēvics, who has almost 20 years of experience in developing and implementing marketing strategies, working with local market leaders and international companies.

Oskars Lakšēvics holds a Master’s degree in communication science from the University of Latvia and has previously worked in journalism, public relations, advertising, and marketing. For the past seven years, Lakšēvics has been the CEO and partner of one of the leading creative agencies – TBWA\Latvija, where he worked with market players from various industries, including financial and IT companies.

During his career, Oskars Lakšēvics has gained considerable experience in developing and implementing marketing strategies for local market leaders, start-ups, as well as international companies in the Baltics, Europe, and the CIS member states.

“In order to grow professionally, you have to accept new challenges. This was one of the main reasons why I chose to connect my future professional activities with Luminor,” Oskars Lakšēvics explains. “The second reason is that this is a challenging time for every sector of the economy, but especially for the financial sector. A number of factors have coincided almost at the same time that will have a significant impact on banking operations in the coming years, such as: fintech development, digital transformation, anti-money laundering and anti-terrorist financing measures, impact of Covid-19. In addition, two new generations of consumers have grown up in the Baltics, whose lifestyle and technology skills are significantly different from those of previous generations and who are willing and able to try foreign financial services as well. All this makes banks change faster not only in the Baltics, but also in elsewhere in the world. Therefore, I hope that with my professional experience I will be able to make a valuable contribution during the transformation of Luminor.”